Bringing business to the   Middle East, meetings with   experts and   buyers, participation in   pop-up store in   Dubai Mall

9-13 April 2024
For whom:
  • For designers and owners of clothing, footwear, and accessories brands
  • For owners of Lifestyle products and home decor
  • For owners of cosmetic products
  • For marketers in the fashion, beauty and lifestyle industries
  • For Business Development managers, companies in the fashion, beauty and home decor industries
  • For entrepreneurs in the fashion, beauty and lifestyle/home decor industries
If you:
✔ Are you planning to enter new markets?
✔ Interesting in selling goods in the Middle East
✔ Do you want to launch and develop a brand in the UAE and other Middle East countries
✔ Want to check the demand for your product
✔ Do you want to learn how the Middle East market works and what steps need to be taken?
✔ Do you want a step-by-step development strategy with direct contacts
✔ Do you want to meet with buyers and distributors
✔ Explore new growth opportunities
Then this program is for you! We build bridges from needs to opportunities.

Format and program:

  • 1
    5 days pop up store in Dubai Mall
  • 2
    Meetings with buyers, media representatives and influencers
  • 3
    Advertising inside Dubai Mall App
  • 4
    Announcements and additional events for local audiences to check audience demand
  • 5
    Days with stylists - who will present your product to its advantage
  • 6
    Possibility of brand self-presentation
  • 7
    4 days of meetings with experts on the following topics:

    • Fashion business Middle East;
    • Sales points and channels (how to start quick sales);
    • Hubs, accelerators, government programs and fashion startups, providing new opportunities for the development of stylists and brands, increasing sales;
    • PR and business legalization
  • 8
    Development of an individual strategy for entering the Middle East

5 days of business program, which reveals the market conditions of the fashion industry in the Middle East:


  • Diana Gerrard
    Entrepreneur, President/National Director of Miss Universe UAE, Founder/CEO of DLK Fashion Shows, International Producer, Charity Ambassador, Beauty Pageant Organizer, has become one of the  most successful women in the Middle East in  2022.
  • Nina Seredai
    Associate entrepreneur with 19 years of experience in the Middle East and Southwest Asia. Founder and Managing Director of Ninth Space ( is a leading brand strategy consultancy in the Middle East market.
  • Ksenia Ternyuk
    Conducts business transformation of leading corporations in the field of beauty and fashion (L'oreal, Louis Vuitton, Alexander McQueen), a pioneer in the luxury industry with the help of technology and innovation.
  • Kristina Frolova Lasenko
    Founder of a technology startup that helps parents make sales using community and AI, advisor to Hub71, founder of the UAE Future Innovation Founders, mentor of the Dubai Business Women's Council, advisor to Harvard Business Review. Former head of gaming business development at  Facebook, EMEA, head of sales development at  Google in  emerging markets. Advises startups on  entering the UAE market, raising funds, development and  gamification.
  • Vladimir Radojevic
    Co-founder and CEO of DRESOS since 2021 Over 20 years of experience in fashion retail in Europe and the GCC region.

    He has held leadership positions including Head of Retail and Head of Distribution in the Gulf region.

    Worked with many famous brands (Guess, Replay, Oakley, Seafolly, Timberland, Scotch&Soda, Liu Jo...).

    MBA at IESE Business School in Barcelona
  • Yasser Albeer
    Creative Director, Founder of Designers Hub

    Own factory since 1920, with offices in Dubai, Toronto and Shanghai.

    In addition, they help MENA region designers build businesses. During the pandemic, a hub was created through which they help designers find production, reach  buyers and  develop their brand. Yasser himself has been in the fashion industry for more than 20 years, is an expert jury of competitions, and a speaker at professional events.
  • Ekaterina Gorgeous
    Hugo Boss

    Fashion Business, strategy, brand development.

  • Daniella Rossi
    Foundr Unlimited Woman
    Independent business consultant at Orients Consulting.
    Professional work with businesses and buyers in the UAE market for 12 years.

  • Antonio Rubel
    President Middle East Fashion Week
  • Sana Sajid
    Co-Founder & General Manager at The Taco People ( fashion development agency)
Cost of participation

Early Bird

Participants of past programs

Participation only in Pop Up store in Dubai Mall - 5 days

Early Bird
Submit your application

Tour of multi-brand stores with the possibility of concluding a contract - 600$

Photo/video production
от 1200$
Submit your application
2-day tour of textile factories and production facilities in the UAE

Textile tour and market of accessories and fittings


Ajman and Dubai Factory Tour

Find out details


  • Victoria Zolotova
    Founder of Fashionovation, organizing business tours for entrepreneurs in the fashion industry NYC, Milan, Paris, Seoul, and Dubai; assistance and support in launching a brand from scratch to scaling and entering new countries.
    More than 18 years of experience in marketing and advertising. was the curator of the digital direction of the Silver Mercury advertising festival, ex-managing director of the IKRA School of Digital Communications in Marketing
  • Lana Verina
    Founder of World Fashion Week Dubai, curator of collaborations with Paris FW, Milan FW, NYFW and other international destinations. Fashion producer, fashion industry insider.

    World Fashion Week Dubai is one of the key fashion weeks in the Arab region, taking place since 2020 with the support of the Dubai government.

    The creative international platform promotes the development of fashion industry representatives and emerging brands in the Arab region, and also brings together industry professionals from around the world.

    In addition to Middle East World Fashion Week, WFW Dubai designers are presented annually in Paris, Milan, and New York.

    This year the shows of World Fashion Week Ibiza and World Fashion Week Maldives will start.

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